embodied entrepreneurship

We have a new book chapter published in "Neuroeconomics and the firm" a book edited by Angela Stanton, Mellani Day and Isabell Welpe (browse the book here and download our chapter here). 

This is what Nobel Laureate Vernon Smith wrote about the book: 

"This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. This timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization.

global agenda report

Last year I joined the World Economic Forum as a member of the Global Agenda Council on Decision Making and Incentive Systems chaired by Richard Thaler.

We met in Dubai during the Summit on the Global Agenda from november 20 to 22, 2009 and spent three days of fruitful interactions. It was good to work with other people interested in applying behavioral sciences to public policy.

The 2010 Global Agenda Council Reports book is now published. You can download it here (pdf, 353 pages)

workshop on cognitive aging

On june 8, we organized a workshop on cognitive aging at the Center for Strategic Analysis as part of the "Neuroscience and public policy" program of the Department of Social Affairs. Vincent Chriqui, executive director of the Center, gave the opening speech stressing how important of a public policy issue cognitive aging is. He introduced the directions the report on aging the Center will publish next month will follow.

interview on ABC radio's Life Matters

An interview I gave to Life Matters a science show hosted by Richard Aedy and broadcasted internationally by ABC radio. We talked about the hopes and limitations of using neuroscience and neuroimaging in public health prevention. At the end of the interview we also discuss that more than a hundred companies worldwide (claim to) do neuromarketing. If they do so it is not for the sake of neuroscience per se but because they expect to get some insight from it. Hence, if neuroscience can help improving marketing strategies, then it should be considered in public health prevention ones. Interview website here